"The Wild Party" (1929), the first talkie to star 1920's "It" girl Clara Bow, second from left in the first row, was directed by the pioneering female director Dorothy Arzner. Produced by Paramount Studios, it is among 700 titles assumed to be nestled in the vaults of Universal Pictures, which inherited Paramount's 1930s and 1940s film archive from its forebear MCA, which acquired the collection in 1958. (UCLA Film & Television Archive)
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Michael HiltzikContact Reporter |
Will McKinley, a New York film writer, is dying to get his hands on a copy of "Alias Nick Beal," a 1949 film noir starring Ray Milland as a satanic gangster. For classic film blogger Nora Fiore, the Grail might be "The Wild Party" (1929), the first talkie to star 1920's "It" girl Clara Bow, directed by the pioneering female director Dorothy Arzner. Film critic Leonard Maltin says he'd like to score a viewing of "Hotel Haywire," a 1937 screwball comedy written by the great comic director Preston Sturges.
Produced by Paramount Studios, these are all among 700 titles assumed to be nestled in the vaults of Universal Pictures, which inherited Paramount's 1930s and 1940s film archive from its forebear MCA, which acquired the collection in 1958. They're frustratingly near at hand but out of reach of film fans and cinephiles.
Like most of the other major studios, Universal is grappling with the challenging economics of making more of this hoard accessible to the public on DVD, video on demand or streaming video. Studios have come to realize that there's not only marketable value in the films, but publicity value in performing as responsible stewards of cultural assets.
No studio recognizes these values better than Warner Bros., whose Warner Archives division is the industry gold standard in the care and marketing of the past. The studio sells some 2,300 titles, including TV series, as made-to-order DVDs and offers its own archival video streaming service for a subscription fee of up to $9.99 a month.
The manufacturing-on-demand service, launched in March 2009 with 150 titles, has proved "far more successful than we even dreamed," says George Feltenstein, a veteran home video executive who heads the division. "I thought that all the studios would follow in our footsteps, but nobody has been as comprehensive as we've been."
Other major studios have dipped their toes into this market, if gingerly. Paramount last year stocked a free YouTube channel with 91 of its own titles, mostly post-1949. This month 20th Century Fox announced that as part of its 100th anniversary this year, it would release 100 remastered classic films, including silents, to buy or rent for high-definition streaming - "enough to make any classic film fan weep with joy," McKinley wrote on his blog. Sony last year introduced a free cable channel, get.tv, to screen films from its Columbia Pictures archive, though it's only spottily available and often preempted by cable operators.
Universal offers some manufacture-on-demand titles via Amazon as its Universal Vault Series and announced in May that it would restore 15 of its silent films as part of its 2012 centennial celebration. Curiously, Universal, owned by the cable giant Comcast, is one of the only majors without a dedicated cable channel or Internet streaming service for its archive. Universal spokesperson Cindy Gardner maintains that the studio is working on ways to improve: "Stay tuned."