- Monroe's dress in The Seven Year Itch is fashion favourite among women
- Beating Madge's iconic pointy cone bra designed by Jean Paul Gaultier
- Geri Halliwell's Union Jack dress is given poll position by men
By
Jennifer Trevorrow For Mailonline
The white
dress worn by Marilyn Monroe in The Seven Year Itch has beaten Madonna's
busty cone bra and Jennifer Lopez's super-low-cut Versace dress as the
most iconic outfit in fashion history.
E-retailer
Kaleidoscope posed the question to its customers and more than half the
women polled picked the flirty film gown as the most memorable moment
in fashion over the last 100 years.
Meanwhile men recalled Geri Halliwell's Union Jack dress as their favourite, and gave a shout out to Audrey Hepburn's LBD too.
Fifty-one
per cent of women voted for Marilyn's dress, which famously blew up to
reveal her perfect pins as she stood seductively over a Subway grate in
Billy Wilder's 1955 film.
The
Hollywood starlet's halter-neck number was designed by William Travilla
and sold by actress Debbie Reynolds in 2011 for a staggering US$5.6
million (£3.7million).
Meanwhile
Madge's iconic Jean-Paul Gaultier bustier, designed for her 1990 Blonde
Ambition tour, came in at a distant second with 15 per cent.
In third place was Jennifer Lopez's eye-popping low-cut green Versace dress, worn at the 2000 Grammy Awards.
Most women said the reason these garments are memorable is because they 'stand out from the crowd'.