• Monroe's dress in The Seven Year Itch is fashion favourite among women
  • Beating Madge's iconic pointy cone bra designed by Jean Paul Gaultier 
  • Geri Halliwell's Union Jack dress is given poll position by men

The white dress worn by Marilyn Monroe in The Seven Year Itch has beaten Madonna's busty cone bra and Jennifer Lopez's super-low-cut Versace dress as the most iconic outfit in fashion history.

E-retailer Kaleidoscope posed the question to its customers and more than half the women polled picked the flirty film gown as the most memorable moment in fashion over the last 100 years.

Meanwhile men recalled Geri Halliwell's Union Jack dress as their favourite, and gave a shout out to Audrey Hepburn's LBD too.

Fifty-one per cent of women voted for Marilyn's dress, which famously blew up to reveal her perfect pins as she stood seductively over a Subway grate in Billy Wilder's 1955 film.

The Hollywood starlet's halter-neck number was designed by William Travilla and sold by actress Debbie Reynolds in 2011 for a staggering US$5.6 million (£3.7million).


Marilyn Monroe cuts a sultry figure in 'that' white dress, voted the most memorable moment in fashion history

Meanwhile Madge's iconic Jean-Paul Gaultier bustier, designed for her 1990 Blonde Ambition tour, came in at a distant second with 15 per cent.

In third place was Jennifer Lopez's eye-popping low-cut green Versace dress, worn at the 2000 Grammy Awards.

Most women said the reason these garments are memorable is because they 'stand out from the crowd'.



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