Written by Craig Campbell, 28 February 2018
No amount of TV adverts, YouTube previews or big-screen commercials at train stations and airports have the same power as the humble poster.
And a glamorous auction taking place soon in Tinseltown is set to see some of the classic posters of days gone by fetch vast sums of money.
It's all courtesy of the famed Julien's Auctions, who will be selling an incredible collection of posters, in all sizes, from the Osianama Archives.
This is the archive collection of world cinema, built and housed by Osian's, India's pioneering arts and culture institution.
As you can see, it's not just the traditional cinema posters that will be on display and up for grabs.
There are also lobby cards of various shapes and sizes, all from some of the greatest flicks ever made.
Lobby cards, known in Britain as Front Of House cards, are just like movie posters but often smaller, and are highly collectable.
