A Jewel Production. Universal did not own a proprietary theater network and sought to differentiate its feature product to independent theater owners. Carl Laemmle created a 3-tiered branding system: Red Feather (low budget programmers), Bluebird (mainstream releases) and Jewel (prestige films). Jewel releases were promoted as worthy of special promotion in hopes of commanding higher roadshow ticket prices. Universal ended branding in late 1929.