In late 1928, Metro-Goldwyn-Mayer announced that it had bought Nell Martin's novel "Lord Byron of Broadway" and would be turning it into a musical with William Haines and Bessie Love. However, it went downscale when actually casting the central roles, and the lack of star power and the so unappealing story added up to a flop at the box office. Critics commented about its lackluster casting, and "Lord Byron Of Broadway" quickly sank at the box office.