Drifting

Drifting

A Jewel Production. Universal, not owning a theater chain, devised a 3-tiered brand system that helped it market its feature product to independent theater owners: Red Feather (low-budget), Bluebird (mainstream releases) and Jewel (prestige productions). Jewels would often receive special promotion and be marketed with an eye for higher roadshow ticket prices. The studio would cease this brand-driven marketing system in late 1929.

Prints exist in the Filmovy Archiv film archive, in the Magyar Filmtudomanyi Intezet es Filmarchivum film archive, and in the Gosfilmofond film archive.


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